Personalized fields will be formatted according to their selected data type in Excel in your email We will return to it once we’ve configured our email and are ready to set up our email recipients. In our example, we’re sending a cold outreach sales email, so we will also include the contact’s company name.įinal step: Open the file menu and save your Excel document. The most common personalization used in a mail merge is to include the recipient’s name in the message greeting line. Part 1: Configure the data used to personalize your message
Minor errors are easy to miss when you’re working with bulk messages.
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To demonstrate, we’ll send a cold outreach sales email to a list of leads.Ī quick summary of how to send a mail merge from Excel: This blog post will walk you through creating and sending a personalized mail merge step by step. They can also save you time on tasks like mailing personalized letters, envelopes, and creating mailing labels.
Mail merge is typically used to send mass emails that have been personalized to their recipient (like replacing “Hello! 👋” with “Hey John!”). Doing a mail merge in Word gives you all of the functionality of a mailing list, without the need to configure an expensive email platform. A mail merge is a fantastic way to save you time when you’re emailing a large recipient list.